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17 Apr
Tips and tricks to conquering your copywriting demons
How to conquer any copywriting challenge

Here’s the fundamental thing you must do to complete your next copywriting project. Are you ready? You actually need to start. Sounds easy, right? It can be. But everyone has those days (weeks?) when they’re unmotivated, out of ideas, or plain ‘fried’. And tackling a new article can be extremely daunting. But if you apply

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9 Mar
Trying to be everywhere at once on social media is counterproductive for your small business. Narrow your focus and master one platform first
Discover your social media sweet spot

Overwhelmed by social media? You’re not alone. Less than half of Australian small businesses have a social media presence. But here’s some good news. If you’ve been neglecting your online marketing – or putting it off altogether – you can finally make a start without a massive time or cash injection. You just need to start thinking small.

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27 Feb
Shoot professional smartphone video with these easy-to-learn techniques.
Smartphone your way to professional video content

Smartphone video has the power to transform your small business. How? Your pocket-sized device produces video that rivals the output of expensive professional kits. Don’t believe me? Check out Tangerine – a Sundance Film Festival hit shot almost entirely on an iPhone 5s. That’s three generations of iPhone ago! We’re not saying the quality of your smartphone video will be necessarily

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5 Feb
We're a small business and can't afford any negative feedback on our work because we rely on our reputation. We figured that temporarily swallowing the injustice and moving on was the least worst course of action.
I was extorted by a freelancer on fiverr – and I lost

Michael Ryan was his name. At least, I assume it was a ‘he’ – we’ve never actually met (or spoken). And it’s probably just as well. He doesn’t exist. But that didn’t stop him delivering our first one-star Google review. And it hurt. Though not for the reasons you might think. The review We were quite sure we knew

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31 Jan
The Muvi X-Lapse enables you to mount your phone atop a 360° rotating head. Great for lightweight (and cheap) timelapse work
Quick and easy 360° timelapse with your smartphone

Looking to spice up your next smartphone timelapse? The $35 Muvi X-Lapse timelapse kit could be a good solution. The tiny unit enables you to mount your phone atop a 360° rotating head. We put it through its paces in this video: The lowdown You can set the timer intervals at 15, 30, 45 or

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13 Jan
Want to create beautiful images in quick time? The good news is you don't need expensive or complex editing tools.
The best free image editor you probably don’t know exists

If you haven’t started using BeFunky to enhance your social media images yet, you’re selling yourself short. Here’s why… I want to state up-front that I have no relationship with BeFunky other than being an admiring fan. So take this as an ‘untainted’ review. The low-time, no-budget image editing app As a small business owner (albeit one

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8 Jan
The second in our two-part series answering your questions about content marketing.
10 questions answered about content marketing – part 2

This is part two in our series answering your questions about content marketing. Read part one here. Your questions answered  7. How can I produce my own content? I don’t have any equipment and I’m not a marketer. Check your pocket. Is there a smartphone inside? Yes? Awesome, you’ve hit the equipment jackpot! If not, there are

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6 Jan
Content marketing is the one of the most powerful tools in the small business owner's arsenal. We answer 10 of your content marketing questions across two articles.
10 questions answered about content marketing – part 1

This is part one in our two-part series answering your questions about content marketing for small businesses. All caught up? Read part two here. Content marketing is the one of the most powerful tools in the small business owner’s arsenal. It can be as inexpensive or excessive as your budget allows, and it generates the rarest commodity in

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3 Jan
Taking a manageable approach to social media marketing is infinitely better than trying to do it all, burning out and giving up
Nail your social media marketing by thinking small

If you’ve given up on social media marketing because it seems overwhelming, you’re not alone. Less than half of all Australian small businesses used social media in 2016. That’s an amazing statistic considering 15,000,000 Australians (61% of the population) are active on Facebook. Every. Single. Month. Perhaps more interestingly, around a third of social media

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16 Dec
Professional video without spending $70k on gear

You may have recently seen a video doing the rounds comparing the output of a $70,000 RED cinema camera with the $1300 iPhone 7 Plus. While Hollywood won’t be trading in their pro-grade rigs for a smartphone just yet, this video does illustrate just how powerful the device in your pocket can be for media

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