Professional video without spending $70k on gear
You may have recently seen a video doing the rounds comparing the output of a $70,000 RED cinema camera with the $1300 iPhone 7 Plus.
While Hollywood won’t be trading in their pro-grade rigs for a smartphone just yet, this video does illustrate just how powerful the device in your pocket can be for media production.
Here it is in case you missed it:
So, why does this matter? A couple of thoughts.
- Professional-quality video is within reach of all businesses, regardless of size or budget. You don’t need expensive equipment or expert knowhow to get it done.
- Creativity and planning still matter. Whipping your phone out on a whim will rarely produce the results you’re seeking. But if you put some prior thought into what you’re doing, the sky’s the limit … and it won’t cost you a dime.
Bottom line – if equipment, expertise or budget has ever stood in the way of producing your own beautiful content, you’re now out of excuses. You’ll still need a little time in planning and setting up your shots, but with a measure of each, you have a media producing machine at your fingertips (literally).
So get that phone out and start creating !