Professional video without spending $70k on gear

You may have recently seen a video doing the rounds comparing the output of a $70,000 RED cinema camera with the $1300 iPhone 7 Plus.

While Hollywood won’t be trading in their pro-grade rigs for a smartphone just yet, this video does illustrate just how powerful the device in your pocket can be for media production.

Here it is in case you missed it:

So, why does this matter? A couple of thoughts.

  1. Professional-quality video is within reach of all businesses, regardless of size or budget. You don’t need expensive equipment or expert knowhow to get it done.
  2. Creativity and planning still matter. Whipping your phone out on a whim will rarely produce the results you’re seeking. But if you put some prior thought into what you’re doing, the sky’s the limit … and it won’t cost you a dime.

Bottom line – if equipment, expertise or budget has ever stood in the way of producing your own beautiful content, you’re now out of excuses. You’ll still need a little time in planning and setting up your shots, but with a measure of each, you have a media producing machine at your fingertips (literally).

So get that phone out and start creating !

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