KFC Big Bash League 05
Eight cities, eight stadiums, five weeks and more than one million spectators provided a wealth of content for Inside the Bash, which focused on the personalities and unique atmosphere of match night during BBL|05.
The 35-video series reached more than 1.1 million people online and generated over 175,000 views for the season.
The primary challenges of the BBL revolved around the near-daily air travel and extremely tight deadlines.
These were successfully managed by building and maintaining a tight schedule, and remaining disciplined to edit and upload immediately after each match – with finish times often exceeding 5am.
- Producing 2 videos every game within 12hrs of the final ball
- Managing deadline while travelling daily
- Refining a general brief and providing structure as the season progressed
- Getting the most out of limited human resources during a sustained period